Experience COVERGIRL IRL at our first flagship store in New York City’s Times Square!
At our flagship store, you’ll find exclusive COVERGIRL merchandise from yoga pants to makeup bags to umbrellas! COVERGIRL's first brick-and-mortar retail space is dedicated to inspiring shoppers and showcases our newly redesigned beauty products. With 10,000 square feet of retail space, the store offers more than just product - it is an experiential beauty playroom! Test and try on COVERGIRL’s holy grail collections and newest products AND shop for your favorite foundation, blush, eye shadow, and mascara all in one place. With tons of cute spaces for Instagrammable moments and a glam room, you'll definitely want to drop by the beautiful store!