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“I’ve been a fan of COVERGIRL for as long as I can remember. I’ve always had an iconic tube of COVERGIRL mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a COVERGIRL. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand”

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Kelsea Ballerini

“For me, beauty is about loving and accepting myself first and foremost and as a COVERGIRL, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a COVERGIRL.”

America Ferrera

“It feels like a full circle moment to be back with my COVERGIRL family. I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”

Queen Latifah

“I love how things come full circle,” says Taylor, speaking to BAZAAR.com from her home in Tennessee. She says she’s always had an emotional connection to the brand even before she worked for them. “I remember watching my mother apply her CoverGirl makeup”

Niki Taylor

CoverGirls

Meet the covergirls

Niki Taylor

Kelsea Ballerini

America Ferrera